Opening Remarks In modern fast-paced corporate environment, maintaining an edge of the competition is essential. Competitive analysis has always been a core strategy for achieving a competitive advantage, but the advent of AI technology has transformed this process. Tools driven by AI are reshaping how companies gather, process, and utilize data a

Introduction In today’s fast-paced business world, staying ahead of the competition is essential. Market research has always been a core strategy for gaining a market edge, but the emergence of AI technology has revolutionized this field. Tools driven by AI are reshaping how companies collect, analyze, and utilize information about their competi

Introduction In today’s fast-paced corporate environment, maintaining an edge of the rivals is essential. Competitive analysis has traditionally been a key approach for achieving a market edge, but the advent of AI technology has transformed this process. AI-powered tools are reshaping how companies collect, analyze, and utilize information abou

Overview Social media marketing is evolving significantly in the last few years, driven by shifts in technology, user behavior, and corporate demands. A major transformation in the marketing landscape has been the emergence of artificial intelligence (AI). AI’s potential to reshape social media marketing has captured the focus of organizations an